Lindsey needs a car to get back and forth from her home in the city to her university, which are 4 miles apart. When shopping fo
r a car, Lindsey decides to buy a Hummer H3 because she wants a car that her peers will notice and respect. Through this purchase, Lindsey exhibits: A) Status inconsistency
B) Social capital
C) Conspicuous consumption
D) Branding
Conspicuous consumption occurs when people spend money on luxurious materials for the sake of being seen as economical powerful or people who earns a lot of money or who have acquired wealth. This public display of wealth by buying luxurious materials is aimed at maintaining a particular high social status.
Conspicuous consumption aims at getting those around envious of what one has as they display it publicly.conspicuous compassion is another form in which people get engaged with charity in order to be noticeable within society as the powerful and wealth members.
Lindsey buy a hummer which is an expensive car that will draw eyes from his peers and make her look powerful and wealth hence increasing her social status.
