Question

A recent memo from the Marketing Department stated that sales will go up next month because a new advertising campaign is being launched for the Company’s primary product line. Which of the following CANNOT be inferred from the statement?
a) Customer demand will increase for the new title.
b) The increased title sales will offset advertising costs.
c) The new advertising campaign is a contributor to sales volume.
d) The new title sales will be impacted by the new advertising.
e) Some customers listening to the advertising campaign should buy the new title.

Answer 1

Answer:

B) The increased title sales will offset advertising costs.

Explanation:

I solved this using an elimination process, since we can infer:

• that customer demand should increase due to the new advertising campaign.
• the sales of the new title should help increase the total sales volume.
• since the advertising campaign is about the new title, it sales should be affected by it.
• hopefully a lot of customers that listen or watch the advertising campaign will buy the new title.

The only thing that we are not given any information about is the cost of the advertising campaign, so there is no way we can tell if the increased sales will offset the costs.