Question

Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:_______
A) trade advertising.
B) consumer publicity.
C) sales promotion.
D) public relations.

Answer 1

Answer:

C) sales promotion.

Explanation:

Sales promotions are the activities that a business conducts to persuade a customer to buy. There are marketing pull strategies aimed at stimulating sales. Sales promotions also mean extra incentives given to salespeople and retailers to increase sales.

Sales promotion are short term measures used to boost sales or introduce a product to the market. Arizona cookies expect the customers will enjoy the free cookies and use the free coupons to buy more. By giving the free samples, Arizona is introducing its products to new customers with the anticipation of growing its sales. Other methods of sales promotions include competitions and loyalty points.