You’re a watching a Volvo television commercial that says, "More than a million people bought Volvos last year and we expect twi
ce as many people to do the same this year. Anyone who cares about the safety of their family is buying one. Test drive the new Volvo today!" In advertising, this is known as _____.
Explanation: The bandwagon effect is used to create an illusion of popularity on a product that may have been or is about to be introduced into the market.
It feeds on the human emotion of, “if everyone has one, I want one too,” by making a certain product seem desirable by all.
