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malfutka [58]
4 years ago
12

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the

path of a plan already in place. The ultimate purpose of the firm's marketing program is to ________ this planning gap.
Business
1 answer:
krok68 [10]4 years ago
3 0

Answer: The answer is FILL IN

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place. The ultimate purpose of the firm's marketing program is to <u>"FILL IN"</u> this planning gap.

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