Question

Andy likes gourmet popcorn, and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn't care about brands. For Andy, popcorn is a __________ good while for Joanne it is a __________ good.

Answer 1

Answer:

For Andy, it is a specialty good

For Joanne, it is a convenience good

Explanation:

The specialty goods incur special purchasing efforts and the items posses some special features. The buyers are willing to spend a lot of time & money to buy them just as in the case of Andy while convenience goods are items which are bought frequently, immediately and with minimum shopping efforts and no particular regard for brand as in the case of Joanne.