With each of the Toy Story movies, Disney has provided a promotional toy to Burger King which the fast food franchise then distr
ibutes to the consumer through its kids meals. Why would Burger King get involved in such a trade promotion? a. To obtain initial distribution
b. To encourage cooperation with consumer-market sales promotion
c. To increase order size
d. To increase store traffic
The Toy Story movie is directed to children mainly, so, as part of this trade promotion, Burger King could be trying to persuade children to get their new products, showing them during the film, make them familiar with the toys and increase their sales, the younger people are, the easer they get conviced.
