Answer:
The incremental revenue of the proposed change = $ 50,000
When curt’s catering first opened, the owner decided to target only events at resorts in its geographic region. curt’s catering was using a(n) <u>concentrated </u>targeting strategy.
Concentrated marketing is a marketing strategy in which a company focuses on a specific audience for most or all of its marketing initiatives. Companies that use focused marketing emphasize how their products meet the unique needs of a niche audience.
A marketing segmentation strategy in which we focus all our efforts and resources on services to market segments. Also known as niche marketing.
There are typically four different types of market targeting strategies.
Mass Marketing (Undifferentiated Marketing)
Segmented Marketing (Differentiated Marketing)
Centralized Marketing (Nitch Marketing)
Micro Marketing.
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Answer:
Cost of the VAN <em>$53.298</em>
Explanation:
We have to enter the van as the cost for a cash purchase and all other neccesary cost to get the van ready for use and in company's possesion.
The financing cost (interest) should be excluded as are not part of the cost the company can chose to take them or not.
list x reduction = invoice
invoice less discount = cash price
60,000 x (1 - 0.13) x (1 - 0.01) = 51.678
to this, we add up the sales tax and the extra cost for the device
51,678 + 860 + 760 = <em>53.298</em>
Based on the fact that the average cost of interplanetary space to fly a 100-seat spaceship between Mars and Amsterdam is $100 million, then the $100 million is not marginal.
<h3>Which cost is marginal?</h3>
Marginal cost refers to the additional cost that we incur for wanting an additional unit of a product or service. This means that it is not an average score because it is concerned with one additional unit while the average is based on all units.
The $100 million for going into space between Mars and Amsterdam is an average cost. It is therefore not a marginal cost and cannot be grouped as one.
The first part of the question is:
Identify whether the scenario is an example of a marginal cost, marginal benefit, or neither.
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Answer:
JT, SM, VD
Explanation:
Calculation to rank the products in the order in which they should be emphasized
VD JT SM
Selling price per unit
$ 344.85 $ 415.40 $ 119.32
Less:Variable cost per unit
$ 270.18 $ 310.88 $ 91.96
Contribution per unit
$74.67 $104.52 $27.36
÷Minutes on the constraint 5.70 6.70 1.90
=Contribution per minut
$13.10 $15.60 $14.40
Ranking
VD $13.10 Third
JT $15.60 First
SM $14.40 Second
JT, SM, VD
Therefore the product will be rank from the highest to the lowest which is JT, SM, VD