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sattari [20]
3 years ago
15

Brand loyalty, usage rate, and perceived risk are studied with which possible base of market segmentation?

Business
1 answer:
PSYCHO15rus [73]3 years ago
4 0

Answer:

Explained below:

Explanation:

Brand loyalty, usage rate, and perceived risk are studied under the behavioral base of segmentation which means that consumers show distinct levels of loyalty to the brands so consumed market could also be segmented on the basis of loyalty status of a particular brand. Consumers of the market must be divided on the basis of usage rate also so that we are able to identify the rough demand of the particular product to minimize the risk regarding product selling.

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Answer:

(A)The theory applied by the manger is refereed to as the Vroom's expectancy. it was made to inspire Laura to perform better in her place of  work, for this she was promoted duw to her performance and zeal to work.

(B) The motivational factors of Herzberg and Maslow's esteem and self actualization are very close.

Maslow's esteem and actualization focused on employee motivation towards work. while Herzberg motivational factor where more of recognition, achievement, prestige and status.

Explanation:

Solution

(A) The theory used by manager is called the Vroom’s expectancy m which was used to inspire Laura.

Laura put in a great amount of work towards  developing her sales relationship which showed in desired output.

For this performance, she was promoted to the level of Customer Manager at Head Office. (Expectancy)

This made her move into marketing field though she was initially  an assistant Brand Manager but later became the Brand Manager. (Instrumentality).

Her desire to move from Sales to marketing was possible in the end (Valence).

(B) The factors of Herzberg's motivation and Maslow's self-actualization and respect needs are considered very close.

The motivating factors initiated by Herzberg are job elements as responsibility, recognition, achievement, and growth. this was all centered on employee motivation and satisfaction

With regard to Maslow’s respect and self-actualization needs which focused on motivating employee into work. esteem needs centered on status, prestige,and recognition. Self-actualization is called an achievement that us supreme where a person or individual  creates an impact that is seen as positive or beneficial to the society.

5 0
3 years ago
Jessica ulta works as an employee for city service credit union and is responsible for consulting on loans, talking clients thro
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As a factor of production, how is capital created
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Answer:

though borrowing loans

Explanation:

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General Mills conducted focus groups to collect and interpret data to gain insights into customer preferences and loyalty. Which
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Answer:

The correct answer is (C)

Explanation:

It is very important to understand what consumers want and what they expect from a brand. In order to understand costumer’s preferences and loyalty, various techniques are used from questionnaires to interview. General mills conducted focus groups and estimated the results to better understand customer’s insight by asking various questions related to preferences, taste and expectations.

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3 years ago
Which one of the following parties can sell shares of ABC stock in the primary market?-ABC company-Any corporation, other than t
horsena [70]

Answer:

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Explanation:

Basically there are two markets i.e primary market and the secondary market.  

The primary market is the market in which the initial public offer is taking place that means the new security is first offered to the public by the company whereas, in the secondary market, the broker or investor is involved while offering the securities.  

In the given situation, the ABC company itself is involved while selling the shares of ABC stock in the primary market

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