Every four years, thousands of athletes come together to fight for the pride, honor and respect of not only their home country – but the world. These elite athletes train a lifetime to perform in a circumstance where a hundredth of a second will make the difference between success and failure.
These are Olympians.
While all sports rely on timing, consistency and teamwork – few tie these core components as tightly together as Olympic Relay Racing. The moment of handoff between one racer and the next, the point the baton literally gets passed, is called “The Exchange Zone.”
In terms of consumer behavior, ______culture_____________is defined as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society.
