1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
jekas [21]
3 years ago
12

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation c

omedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
Business
1 answer:
vampirchik [111]3 years ago
6 0

Answer: The advertising strategy used is product placement.

Explanation:

Product placement also called embedded marketing, is a form of advertising technique which involves referencing a specific brand/product done by incorporating it into another work, such as a movie or television show, with specific intent to promote the product.

product placement is the intentional incorporation of references to a product/brand in exchange for compensation or cash payment .

Product placements may range from appearances not attracting attention within an environment, to major integration and acknowledgement of the product within a program or a show.

Common categories of products placed on product placements include automobiles, consumer electronics, beverages(in the case of the example), drinks, clothing.

You might be interested in
Identify two employment laws which might affect<br> easyJet plc's business activities.
patriot [66]

Answer:

EasyJet Plc is the eighth largest airline in the world and the second biggest in Europe, . The business generated revenue per passenger of £58 compared with a cost per seat . The return on capital employed was just under 12% in 2017. regarding Brexit which might impact on both revenue and costs going forward.

Explanation:I dont have one  

4 0
3 years ago
If a person invests in the stock market through a firm that pools funds from a large number of people and buys and professionall
alisha [4.7K]

Answer:

C. mutual fund.

Explanation:

Mutual fund refers to a company that pools money from many investors into securities such as stocks and bonds. Mutual funds provide the service of a deversified portfolio for customers who would otherwise been unable to diversify their portfolio themselves.

6 0
3 years ago
Mallard Corporation uses the product cost concept of product pricing. Below is cost information for the production and sale of 4
boyakko [2]

Answer:

d. 96,000

Explanation:

Provided required rate of return on investments of $800,000 = 12%

Now desired profit = $800,000 X 12% = $96,000

therefore when fixing the price per unit this profit shall be added, and then reverse calculation is done.

With this we can get the desired profit.

At the last the total of cost and profit shall be divided by number of units to get the selling price per unit.

Therefore desired profit in dollars = $96,000

6 0
3 years ago
Read 2 more answers
The most important difference between for-profit businesses and nonprofit organizations is that:
kolezko [41]

The most important difference of the two or between businesses in the profit and nonprofit organizations is that in terms of nonprofit organizations, the organization owners does not make money, while the profit organizations—it makes money for the organizations’ owners.

7 0
4 years ago
Which of the following is not recommended for cooking fresh pasta
slava [35]

Answer:

Oil is not recommended for cooking fresh pasta

Explanation:

Oil is not recommended for cooking fresh pasta

Hope this helps

8 0
3 years ago
Read 2 more answers
Other questions:
  • What business machine/equipment can you operate?
    6·1 answer
  • C&amp;A sells 600 bottles of a dietary supplement per week at $100 per bottle. The supplement is ordered from a supplier who cha
    5·1 answer
  • 2. An electronics manufacturing firm is currently manufacturing resistors that have a variable cost of $0.50 per unit and a sell
    15·1 answer
  • A registered investment adviser and its representatives have been registered in a State for the past 5 years. The current regist
    5·1 answer
  • The following journal entries were prepared by an employee of International Marketing Company who does not have an adequate know
    6·2 answers
  • Elaine is very good at what she does, but she is constantly stressed by internal deadlines assigned to co-workers, obligatory me
    8·1 answer
  • Jackson Tires reported net sales of $80 million and total operating costs (including depreciation) of $52 million. Jackson Tires
    14·1 answer
  • In terms of soil behavior in earthquakes, building codes classify a construction site
    9·1 answer
  • How do you propagate​
    6·1 answer
  • The mythical Three Floyds Brewery in Munster, Indiana makes a beer called Zombie Dust, which it sells in large bottles to pubs a
    6·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!