Question

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?

Answer 1

Answer: The advertising strategy used is product placement.

Explanation:

Product placement also called embedded marketing, is a form of advertising technique which involves referencing a specific brand/product done by incorporating it into another work, such as a movie or television show, with specific intent to promote the product.

product placement is the intentional incorporation of references to a product/brand in exchange for compensation or cash payment .

Product placements may range from appearances not attracting attention within an environment, to major integration and acknowledgement of the product within a program or a show.

Common categories of products placed on product placements include automobiles, consumer electronics, beverages(in the case of the example), drinks, clothing.