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jekas [21]
3 years ago
12

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation c

omedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
Business
1 answer:
vampirchik [111]3 years ago
6 0

Answer: The advertising strategy used is product placement.

Explanation:

Product placement also called embedded marketing, is a form of advertising technique which involves referencing a specific brand/product done by incorporating it into another work, such as a movie or television show, with specific intent to promote the product.

product placement is the intentional incorporation of references to a product/brand in exchange for compensation or cash payment .

Product placements may range from appearances not attracting attention within an environment, to major integration and acknowledgement of the product within a program or a show.

Common categories of products placed on product placements include automobiles, consumer electronics, beverages(in the case of the example), drinks, clothing.

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Are starting points for Internet exploring and are interested in channeling surfers to particular sites, especially commercial o
Firdavs [7]

Answer:

<u>Portals.</u>

Explanation:

A portal is defined as an internet site whose purpose is to cluster and make available diverse content from various sources, and acts as an access point for various websites.

In order to function effectively a portal must be designed to withstand the large amount of user access, so that it works properly without slow system and damage to users. As a portal is a channel especially for commercial websites, it is imperative that the team of contributors who feed the portal have access to the large amount of structured and unstructured information, so that there is better organization and search accuracy and prevention of misfortune, such as failures on commercial sites such as a paid purchase that is not registered and ends up lost or a customer unable to access the site information screen.

8 0
3 years ago
The negative feeling that one should have made another purchase, consumption, or disposition decision than one actually did is r
marta [7]

Post-decision regret corresponds to the negative feeling that an individual should have made a different purchase decision than he actually did.

<h3 /><h3>What causes post-decision regret?</h3>

In a purchase process, the consumer looks for products and services that satisfy their needs. After the purchase is made, regret may arise if the product or service does not satisfy those needs.

Therefore, post-purchase decision regret can be related to a negative perception of the benefits of the product and its quality, for example.

Find out more information about the purchase process here:

brainly.com/question/5295378

6 0
2 years ago
If the cost of an item of inventory is $60, the current replacement cost is $65, and the selling price is $95, the amount includ
KATRIN_1 [288]

Answer:

The amount included in the inventory is $60

Explanation:

Lower of cost and net realizable value determine the value of closing inventory based on the cost incurred to produce or purchase a inventory unit or Market value of the inventory unit which ever is lower. In this question cost of unit of inventory is $60 and the replacement cost which market value of the item of inventory. The unit cost of an item of inventory is lower as compared to the replacement value.

5 0
3 years ago
Sunland Company has outstanding 500000 shares of $2 par common stock and 150000 shares of no-par 7% preferred stock with a state
olga nikolaevna [1]

Answer:

Total dividend paid = $340,000

Preferred dividend = 7% x $4 x 150,000 x 3 years = $126,000

Dividend paid to common stock holders

= $340,000 - $126,000

= $214,000

The correct answer is C

Explanation:

There is need to calculate the preferred dividend for 3 years, which is a function of dividend rate, current market price, number of preferred stocks outstanding  and number of years. The current market price of the preferred stock is used for the computation because the preferred stock has no par value. Then, the amount of dividend paid to common stock holders is the difference between the total dividend paid and preferred dividend.

5 0
3 years ago
You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC)
Dmitry [639]

Answer: Use bid simulators to see CPC estimates

Explanation:

When you know your daily budget and desired max cpc, you can use bid simulators to see CPC estimates and validate that this is the right bid amount for getting the most clicks.  Google Ads bid simulators help you see how different bids might change your ads’ weekly performance. The bid simulators collect and analyze data from ad auctions on the Search Network and the Display Network while considering information such as Quality Score, keyword traffic, and competition in the ad auction. The tools use this information to estimate how your ads might have performed in terms of key metrics like cost, impressions, clicks, and conversion volume.

6 0
3 years ago
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