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jekas [21]
3 years ago
12

Starbucks has signed a contract with a television production company to have its brand featured prominently in a new situation c

omedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Starbucks brand of coffee. What kind of advertising technique is being used in this example?
Business
1 answer:
vampirchik [111]3 years ago
6 0

Answer: The advertising strategy used is product placement.

Explanation:

Product placement also called embedded marketing, is a form of advertising technique which involves referencing a specific brand/product done by incorporating it into another work, such as a movie or television show, with specific intent to promote the product.

product placement is the intentional incorporation of references to a product/brand in exchange for compensation or cash payment .

Product placements may range from appearances not attracting attention within an environment, to major integration and acknowledgement of the product within a program or a show.

Common categories of products placed on product placements include automobiles, consumer electronics, beverages(in the case of the example), drinks, clothing.

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Common stock valuelong dash—Variable growth Personal Finance Problem
xenn [34]

Answer:

$24.18

Explanation:

Dividend for year 0 = $2.2

Dividend at year end 1 = $2.2

Dividend at year end 2 = $2.2(1 + .05) = 2.31

Dividend at year end 3 = $2.31 (1 + .05) = 2.4255

Dividend at year end 4 = $2.4255 (1 + .17)= 2.8378

Dividend at year end 5 = $2.8375 (1 + .09)= 3.0932

Dividend at year end 6 = $3.0932 (1 + .09) = 3.371

MPS = \frac{D_{1} }{(1\ +\ k)^{1} }  + \frac{D_{2} }{(1\ +\ k)^{2} } \ +\ \frac{D_{3} }{(1\ +\ k)^{3} } \ +\ \frac{D_{4} }{(1\ +\ k)^{4} }  +\ \frac{D_{5} }{(1\ +\ k)^{5} } \ + \frac{1}{(1\ +\ k)^{5} }  [\frac{D_{6} }{(k\ -\ g)\ ]}

where MPS = Market price of share

          D= Dividend for different years

          k = Cost of equity

          g= constant growth rate after year 5

putting values in above equation we get,

MPS = 1.864 + 1.65 + 1.478 + 1.463 + 1.352 + 0.4371 × 37.462

MPS = $24.18

The maximum price per share that an investor who requires a return of 18% should pay for Home Place Hotels common stock is <u>$24.18</u>

4 0
3 years ago
Fleesum recently began using cross-functional teams. Dee wants to make sure the teams collaborate effectively, but also wants to
Mariulka [41]

Answer:

use a skill-based pay plan for the teams.

Explanation:

Based on this scenario it can be said that the best method for Dee to use would be a skill-based pay plan for the teams. A Skill-based pay (SBP) is a unique compensation method that is designed to reward individual employees with additional pay in exchange for formal certification of the employee's mastery of skills, knowledge, and/or competencies. This will promote individual initiative without suppressing a cooperative work environment.

8 0
3 years ago
Consider two firms producing smartphones. one uses a highly automated robotics process, while the other uses human workers on an
anastassius [24]
A. Which Firm will have Higher Profits in a Recession Period ?
During a recession period trade and industries are unsuccessful and there is allot of unemployment. During the period supply in the market and level of output in the company are likely to be  low. Robotic automated process seems to be relatively cheap under high production output in a firm. Also the cost of maintenance of machinery is quite high which the firm can`t cater for during the period. In this period human workers are more recommended as the cost of production will be accounted for due to small numbers of employees where the cost of wages and salaries is quite low.
B. Which Firm will have a Higher Profit During a Boom?
During a boom the industry experiences a period of economic success as demand in the market is high. Automated robotics process are machines and carry out their work with allot of efficiency. Compared to human beings they are relatively faster and more efficient. This will will help the industry meet its high level of production target. They also reduce the cost of production as their maintenance cost is low under large scale production. Human workers seem expensive during this period because cost of wages and salaries is subject per-head.
The Firm with a Higher Beta.
The automated robotics firm will have a higher beta  this is because the output will be high leading to increased supply and sale for better profitability. The robots will also function as an asset to the firm increasing the net worth to the company.
7 0
3 years ago
In the fictional country of Dirian the economics statistics department has been busy calculating the price index for a basket of
inysia [295]

Answer:

Inflation refers to the general rise in price levels of goods and services in an economy.

Inflation = \frac{CPI in current year - CPI in previous year}{CPI in current year} *100

2014 Inflation;

Inflation = \frac{104.7 - 100}{100} *100\\= 0.047

= 4.7%

2015

Inflation = \frac{109.3 - 104.7}{104.7} *100\\\\= 0.0439

= 4.39%

2016

Inflation = \frac{113.1 - 109.3}{109.3} *100\\\\= 0.0348

= 3.48%

2017

Inflation = \frac{119.2 - 113.1}{113.1} *100\\\\= 0.0539

= 5.39%

4 0
3 years ago
On an application, what is a positive way to present an honest picture of yourself?
JulijaS [17]
C. say that you resigned from a job
7 0
3 years ago
Read 2 more answers
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