Question

Which of the following is a disadvantage of surveys interviewer errors; respondent errors data is lacking in terms of content, quantity, and quality data may not be representative; quality of data limited coverage may be incomplete; matching of data on the competitive activity may be difficult

Answer 1

Answer:

data may not be representative; quality of data limited.

Explanation:

Survey is a method used in research to collect data from a predetermined group of people aimed at gaining insights into various subjects of interest. Data is collected by using standardised procedure across all respondents.

Surveys involves answering questionnaires that are usually on paper, more recently surveys are transmitted digitally.

Surveys have disadvantage of data not being representative because the target group is not composed of all parties that can give insight to a subject matter. For example targeting only ages 20-30 years for an election poll that will involve ages 18 years and above.

Surveys are also of limited data quality because samples are not representative of the whole population.