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musickatia [10]
3 years ago
8

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh

ops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":
are impossible to develop as they are not applicable to retail chains.


are only needed in advertising for consumer services.


are typically not the bases for effective advertising campaigns.


are only effective in business-to-business advertising.


could become the bases of creative and successful advertising campaigns.
Business
1 answer:
Blizzard [7]3 years ago
5 0

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
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Answer:

Hilton Brews

The organizational growth strategy used by Hilton Brews is:

B. Diversification.

Explanation:

Diversification strategy is the corporate strategy that Hilton Brews has adopted to take advantage of the increased health benefits of teas by introducing a new line of organically grown and processed teas.  Diversification strategy is different from other corporate growth strategies which Hilton Brews could have adopted, including market expansion, market penetration, and product development.

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g The current ratio is a.a solvency measure that indicates the margin of safety for bondholders. b.used to evaluate a company's
adoni [48]

Answer:

b.used to evaluate a company's liquidity and short-term debt paying ability.

Explanation:

The current ratio is a liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year. It tells investors and analysts how a company can maximize the current assets on its balance sheet to satisfy its current debt and other payables.

The current ratio is sometimes referred to as the “working capital” ratio and helps investors understand more about a company’s ability to cover its short-term debt with its current assets.

A company with a current ratio less than one does not, in many cases, have the capital on hand to meet its short-term obligations if they were all due at once, while a current ratio greater than one indicates the company has the financial resources to remain solvent in the short-term.

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Debit Cash Asset                          $ 7000

CreditService Revenue income   $ 7000

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Debit Prepaid Insurance equipment Asset $ 3000

Credit Cash Asset                                          $ 3000

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Debit Equipment Asset    $ 10,000

Credit Cash Asset            $ 10,000

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