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musickatia [10]
2 years ago
8

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh

ops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":
are impossible to develop as they are not applicable to retail chains.


are only needed in advertising for consumer services.


are typically not the bases for effective advertising campaigns.


are only effective in business-to-business advertising.


could become the bases of creative and successful advertising campaigns.
Business
1 answer:
Blizzard [7]2 years ago
5 0

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
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A magazine company's Unearned Revenue account had a balance of $12,700 on January 1, 2013. On December 31, 2013, as part of the
crimeas [40]

Answer:

The  amount of cash received by the magazine company as advance payments from customers during the year 2013 must have been $14,400.

Explanation:

Let cash received from customers be x :

$12,700 + x - $14,800 = $12,300

                                  x = $14,400

Therefore, The  amount of cash received by the magazine company as advance payments from customers during the year 2013 must have been $14,400.

8 0
3 years ago
General motors’ stand against apartheid in south africa was based upon what came to be known as _____. the human rights moveme
vovikov84 [41]
The answer is Sullivan Principles. General Motors embraced what came to be named as Sullivan principles. This is name after Leon Sullivan which is also a member of GM's Board of Directors. Sullivan contended that it was morally right for GM to function in South Africa so long as two circumstances were satisfied. First, the company should not follow the apartheid laws in its own South African operations. Second, the firm should do all within its power to endorse the elimination of apartheid laws.
5 0
3 years ago
You are considering investing $1,000 in a complete portfolio. The complete portfolio is composed of Treasury bills that pay 5% a
astra-53 [7]

Answer:

amount to be investment in risky portfolio =  $405

amount invest in security x = $243

amount invested in security Y = $162

Explanation:

given data

investing = $1,000

Treasury bills = 5%

optimal weights of X = 60 %

optimal weights of Y = 40 %

expected rate of return x =  14%

expected rate of return y = 10%

solution

we know that

                      weight                     return                     return from risky port

X                     60 %                         14 %                       8.4 %

Y                     40 %                          10 %                       4%

total                                                                                 12.4 %

so here

return from risky portfolio is = 12.4 %

and

return from risk free investment = 5 %

so 'we consider here investment in risky portfolio = x

so investment in risk free  = 1 - x

so we can say that

12.4 % × x + 5 % × (1-x) = 8 %

solve we get

x = 0.405

so investment in risky portfolio = 0.405

so investment in risk free  =0.595

and

amount to be investment in risky portfolio = $1000 × 0.405

amount to be investment in risky portfolio =  $405

and

amount invest in security x = $405 × 60%

amount invest in security x = $243

and

amount invested in security Y = $405 × 60%

amount invested in security Y = $162

4 0
3 years ago
2019 2018 2017 2016 2015 Sales $ 672,736 $ 439,697 $ 356,030 $ 248,972 $ 185,800 Cost of goods sold 352,273 230,192 188,636 130,
drek231 [11]

Answer:

                                      2019        2018     2017      2016     2015

Sales                              362           237      192         134        100

Cost of goods sold       365           238      195         135        100

Accounts receivable    254           202       191          114        100

Explanation:

Note: See the attached excel file for the table showing how the trend percents are calculated.

Trend percents, often known as index numbers, can be described as percents that are used for comparing financial data across time to a based year or period. This can be calculated using the following formula:

Trend percents = (Analysis year amount / Base year amount) * 100 ........ (1)

Using equation (1), the following table shows the trend percents computed as follows:

                                     2019         2018     2017      2016     2015

Sales                              362           237       192         134        100

Cost of goods sold       365           238       195         135        100

Accounts receivable     254           202       191          114        100

Download xlsx
4 0
3 years ago
Someone please help me out here
trapecia [35]

Answer:

Pretty sure that's false

6 0
2 years ago
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