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musickatia [10]
3 years ago
8

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh

ops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":
are impossible to develop as they are not applicable to retail chains.


are only needed in advertising for consumer services.


are typically not the bases for effective advertising campaigns.


are only effective in business-to-business advertising.


could become the bases of creative and successful advertising campaigns.
Business
1 answer:
Blizzard [7]3 years ago
5 0

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
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A new restaurant has introduced a wildly popular macaroni and cheese dish made with goat cheese. however, at approximately the s
bixtya [17]

How do the price and quantity of goat cheese change? The price of goat cheese will likely rise because there is less being produced and able to be consumed. The quantity of goat cheese is not able to be determined by the information provided in the question.

7 0
3 years ago
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If over a short time there is an increase in the number of people retired and a decrease in the number of people working, then p
lesantik [10]

Answer:

a. rises but real GDP per person falls

Explanation:

Gross domestic product is the total monetary value of output that is produced by an economy in a given period.

GDP increases as the income increases. This is because people have more money to spend on goods and services.

So if people are retiring they will earn pension that will be spent. This increases productivity of the economy.

However since the number of people working is reducing there will be a reduction in real GDP per person. Only few people are producing and output will be allocated to a large population many of whom are not working.

6 0
3 years ago
Which of the following is a condition in the general environment that if exploited effectively helps a company reaches strategic
valentina_108 [34]

Answer:

The correct answer to the following question will be "Opportunity".

Explanation:

  • A market opportunity to sell or contract any commodity, facility, facilities, etc. that will allow the buyer-licensee to set up a business.
  • The licensor of a marketing opportunity usually announces that he or she will protect or support the purchaser in finding a suitable destination or deliver the commodity to the cardholder-licensee.

Therefore, Opportunity is the right answer.

5 0
3 years ago
Wendell Company provided the following pertaining to its recent year of operation:
myrzilka [38]

Answer:

Option (B) is correct.

Explanation:

Wendell's total stockholders' equity increase during the recent year of operation:

= Issued common stock - Cash dividend declared + Net Income - Stock dividend distributed + Sale of treasury stock below cost

= $50,000 - $20,000 + $70,000 - $23,000 + $7,000

= $84,000

Therefore, Wendell's total stockholders' equity increase by $84,000.

3 0
3 years ago
Milton Friedman, Karthik Ramanna, and Peter Singer walk into a bar. Unfortunately, itâs not a joke. You are the unlucky bartende
Lilit [14]

Answer:

Consider the following explanation

Explanation:

The discussion started with Mr. Friedman explaining how the want and setting up on MNCs have become way more easier than it was a couple of decades ago. This is because the role of business in the society has increases. With increasing population the demand needs to be met on that level as well. Agreeing with the latter point Mr. Karthik said that yes, the demand needs to met but that should not make MNC and their setup easy. The quality according to him suffers.

Mr.Karthik said that the MNCs are also huge retail shops who must make sure that their production of goods and services are worth opting for. This is actually what business is supposed to do. Unlike the two gentlemen who are busy taking out the judgement on what is right and wrong in business and role it plays in the society, Mr.SInger started to add an important aspect. According to his view the greater role of business today, lies in the fact that it must benefit the society and reap positive externalities.

This is where the Corporate social responsibility comes in. The usage of resources and then replenishing it back into the nature is very very important according to Mr.Singer. He explained why the industries should not be given the liberty to discharge waste anywhere but must be either penalised or made to indulge in the act of social responsibility. With such conclusive thought s all th three agreed on a larger perspective of business.

3 0
3 years ago
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