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musickatia [10]
3 years ago
8

Leslie works for a local ad agency as an intern. The agency is hired to develop an advertising campaign for a chain of coffee sh

ops and she is given the task of coming up with a "big idea." With reference to the above scenario, "big ideas":
are impossible to develop as they are not applicable to retail chains.


are only needed in advertising for consumer services.


are typically not the bases for effective advertising campaigns.


are only effective in business-to-business advertising.


could become the bases of creative and successful advertising campaigns.
Business
1 answer:
Blizzard [7]3 years ago
5 0

Answer:

With reference to the above scenario, "big ideas":

could become the bases of creative and successful advertising campaigns.

Explanation:

  • The 1st option is not correct as the statement "big ideas are impossible to develop as they are not applicable to retail chains" is not correct because ideas are required by every company.
  • The statement which states that big ideas are only needed in advertising for consumer services is not correct as every industry needs advertising.
  • The statement which states that big ideas are typically not the bases for effective advertising campaigns is also incorrect as big ideas are necessary fro effective advertising campaigns.
  • Big ideas are not limited to the advertisement of business to business scenario yet they are applicable to every kind of advertisement.
  • So the statement which states that big ideas can become the bases of creative and successful advertising campaigns is correct.
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. Chandler Tire Co. is trying to decide which one of two projects it should accept. Both projects have the same start-up costs.
Alex787 [66]

Answer:

So project two is better because it will increase the wealth of Chandler Tire by $ 18,598.33  more than Project 1

Explanation:

<em>To determine which project to be selected, we will compute the  present value (PV) of the two projects and select the  one with a higher PV.</em>

Present value is the today worth of the future cash inflows from a project. The higher the present value the more wealth is been created. So a project with a higher PV is better if two are been compared.

So when comparing two projects, the one with a higher PV is better.

<em>PV of Poject 1 </em>

PV = 52,000 × 1-(1.015)^(-6)

$196,793.10

<em>PV of Project 2</em>

PV = 48,000 × 1- (1.015)^(-8)

$215,391.43

So project two is better because it will increase the wealth of Chandler Tire by $ 18,598.33  more than Project 1

4 0
3 years ago
Of the following types of administrative professionals, which one can expect to earn the highest salary?
krok68 [10]

Out of the administrative professional roles listed, the one who can expect the highest salary is B. Senior executive assistant.

The senior executive assisant has a higher job title over a data-entry specialist, receptionist, and human resource assistant. When trying to figure out which would get paid the most, time on the job is usually a factor on pay. The title with senior in it, states that person has done the job for awhile and is expected to do and know more than someone at an entry level position.

7 0
3 years ago
In pure competition, producers compete exclusively on the basis of
erastova [34]
<span>In pure competition, producers compete exclusively on the basis of p</span>roduct features.
3 0
3 years ago
Read 2 more answers
Because advertising is the most visible form of marketing ________. Group of answer choices many people think of marketing and a
NARA [144]

Answer:

many people think of marketing and advertising as synonymous.

Explanation:

Advertisement or advertising refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers.

On the other hand, marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

Hence, because advertising is the most visible form of marketing to everybody, many people think of marketing and advertising as being synonymous or the same.

6 0
3 years ago
The incomes of trainees at a local mill are normally distributed with a mean of $1,100 and a standard deviation $150. what perce
FinnZ [79.3K]
In this problem we are given the mean of $1100, SD of $150 and x equal to $900. In this case, we need to use the z-score table to answer the problem: 
z = (x-mean)/sd
z = (900-1100)/150
z = -1.33
from z-table, the probability at the left of z= -1.33 is equal to 9.18%
8 0
3 years ago
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