Question

When JCPenney markets its Sandra Salcedo line of clothing to Hispanic women in Texas and Northern California, but not to other areas like Los Angeles, it is likely because _____ segmentation suggests sales are more likely to come in those regions.

Answer 1

Answer:

geodemographic

Explanation:

Geodemographic is a combination of both demographic segmentation (based on income, age, gender, ethnicity, education level, etc.) and geographic segmentation (based on geographic areas: neighborhoods, cities, states or even nations).

Geodemographic segmentation classifies neighborhoods, towns, or even larger areas depending on the demographic traits that most of there residents share in common. In this case, California and Texas have very large Latino populations, e.g. more than 11 million Latinos in Texas and 15 million Latinos in California.

*Being Latino is not a race, it is a culture, for example 81% of the people in Texas are considered white but Latinos account for 40% the state's population.