Question

The term "hybrid marketing channel" in relation to channels and logistics is defined as: Group of answer choices Multichannel distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments. A vertical marketing system that combines successive stages of production and distribution under single ownership channel leadership is established through common ownership. A marketing channel that has no intermediary levels. A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity.

Answer 1

The term "hybrid marketing channel" in relation to channels and logistics is defined as multi-channel distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.

Explanation:

Hybrid Marketing Channel forms an integral aspect of Hybrid Marketing System. It simply denotes engaging clients using different marketing channels. These channels can include anything from billboards and direct mail to telemarketing. In case of logistics, it means that the company can use different indirect and direct ways for delivering the products to its clients. Using this approach, the company can control costs while expanding their market coverage.