Question

People who live in urban areas are part of the target market for take-out via bicycle. This suggests that delivery services would most likely segment the market based on which consumer segmentation basis?
a) behavioral
b) demographic
c) socioeconomic
d) psychographic
e) geographic

Answer 1

Answer:

E) geographic

Explanation:

Geographic segmentation refers to dividing your potential markets into geographical areas, e.g. neighborhoods, cities, counties, states, regions or even countries. You will offer different services and products to the people living in different geographical areas or segments.

In this case, people who live within the city can get their goods delivered via bicycle.