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Ksivusya [100]
3 years ago
7

After years of using a mass marketing strategy, Precision Print Shop has responded to new competition from larger companies by f

ocusing on small market segments that have been ignored by these competitors. Precision believes that by offering these market segments personalized customer service it can attract a loyal group of customers willing to pay premium prices. What is Precision's strategy known as:______.
a. environmental scanning.
b. niche marketing.
c. micro-marketing.
d. respondent change.
Business
2 answers:
gladu [14]3 years ago
7 0

Answer:

b. niche marketing.  

Explanation:

Niche marketing is the subset or segment of the total market on which a specific product is focused.

The market niche defines the product features aimed at satisfying specific market needs which are <u>the needs of the market segment on which the product is focused,</u> as well as the price range, production quality and the demographics that it is intended to target. <u>Niche market segments are usually a small market segment.</u>

In the scenario it is stated that ''Precision Print Shop has responded to new competition from larger companies <u>by focusing on small market segments'', </u>implying that Precision Print Shop is now practicing niche marketing.

dedylja [7]3 years ago
3 0

Answer:

b. niche marketing

Explanation:

Niche marketing is the type of marketing that involves promoting and selling a product and service to a particular section within a large market. Niche marketing focuses on specific market targets that will benefit from a particular product or service and not the entire market. This type of marketing strategy is highly cost effective.

Niche marketing helps a business to build their brand, it also helps a business to penetrate a particular section of the market and meet customers needs and desire.

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What does SME stand for
boyakko [2]

Answer:

Subject Matter Expert and Small and Medium Enterprise

Explanation:

the abbreviation for "Subject Matter Expert"

and "Small and Medium Enterprise"

5 0
3 years ago
Read 2 more answers
The Allowance for Bad Debts account has a credit balance of $ 5 comma 000$5,000 before the adjusting entry for bad debts expense
GaryK [48]

Answer:

62,200 allowance ending

Explanation:

allownce 5,000 credit

<u>Because the bad debt is calculate over the sales,</u> the bad debt expense is the result of that estimated, without considering the beginning balance of the allowance.

22% of net credit sales will be uncollectible:

260,000 x 22% = 57,200

<u>Now ending balance will be beginning + uncollectible for the period</u>

5,000 beginning

57,200 uncollectible for the period

62,200 allowance ending

4 0
3 years ago
Read 2 more answers
A large-scale bakery is laying out a new production process for its packaged bread, which it sells to several grocery chains. It
Nataliya [291]

Answer:

840 breads size oven.

Explanation:

According to Little's law,

Inventory = flow rate × flow time

Inventory (I) is the number of flow units that are currently handled by a business process.

I= unknown

Flow rate (R) is the number of flow units going through the business process per unit time.

R= 4200 breads per hour or 70 breads per minute (4200/60)

Flow time (T) is the amount of time a flow unit spends in a business process from beginning to end.

T= 12 minutes.

Inventory = flow rate × flow time

Inventory = 70 breads per minute × 12 minutes

Inventory = 840 breads size oven

Therefore, for the company to produce 4200 breads per minute, 840 breads size oven is required.

4 0
3 years ago
Colgate manufactures a fruit-flavored spongebob squarepants toothpaste for kids. the age-based variable that distinguishes the m
satela [25.4K]
Is an example of Market segmentation, which divides the market in half, due to a different demographics like age, target market etc.
The new target market that divides the market is possibly ages: 6-9

Hope this helps.
8 0
3 years ago
Read 2 more answers
On January 1, 2020, NoDice Corporation issues $540,000, 5-year, 12% bonds for $529,000. Interest is paid semiannually on January
Svet_ta [14]

Answer:

Dr Interest expense                    $33,500

Cr Discount on bonds payable                 $1,100

Cr Cash                                                            $32,400

Explanation:

Discount on bonds payable=$540,000-$529,000=$11,000

Amortization of discount=discount on bonds issue/period of the bond

period to maturity of the bond is  5 years *2 =10 since the bond pays interest semi-annually

Amortization =$11,000/10=$1,100

Semi-annual interest=$540,000*12%/2=$32,400

the bond semi-annual interest expense=discount amortization+interest payment

the bond semi-annual interest expense=$32,400+$1,100=$33,500

5 0
3 years ago
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