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The answer is money. It was believed that if they found a shorter way to Asia that they could access the trading market more easily and avoid middle-men and things like that. They could open companies there and trade for much less money and earn much more. However, he ended up in the Americas, not India.
The presumption the answer is Referent power. it is one of the Five Bases of Social Power, as characterized by Bertram Raven and his partners in 1959. Referent power in the initiative is the capacity of a pioneer to develop the regard and deference of his devotees such that they wish to resemble him.