Robin, a 28 year old fashion designer, is very finicky about the brands that she consumes as a customer. She believes buying bra
nds that she previously used. When Robin walks into Brown and Grey, a supermarket, she is most likely to engage in ____ to buy toothpaste and mouthwash. A) cognitive dissonance
B) an evaluation of alternatives
C) an internal information search
D) impulse buying
E) business to business marketing
There is a model related to consumer decision making. There are several steps to it.
The first step is
To recognize the Problem
<u>Information search:</u> We think that what are the alternatives or another way to solve the problem. For example, you will buy a new car, repair your car, drive a bus or ride a bicycle to reach your work.
Evaluation alternatives
Purchase stage
Thus here Robin used internal information research to buy toothpaste or a mouthwash.
Priming is a term used in Psychology; it is a technique that involves exposure to one stimulus which influences response to a subsequent stimulus(usually in same modality) and is unconscious and without guidance . For example, the word bread goes easily with the word egg than the word wood.
Priming can be positive or negative whereby positive priming boosts speed of priming process while negative priming slows it down.
Checks and balances are a set of law to make sure no part of government has too much power. Rome used these laws because of that fact that they were a democracy and wanted equal share of power.
