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Kryger [21]
3 years ago
15

Becky wants to buy a new cell phone. she asks her friends who are technologically savvy to recommend a good, lightweight phone t

hat is easy to use. in this scenario, becky is obtaining information using a(n) _____.
a. nonmarketing-controlled information source
b. internal information search
c. marketing-controlled information source
d. external information search
Business
1 answer:
klasskru [66]3 years ago
7 0
<span>d. external information search Becky asked others for their opinions, they aren't marketing controlled necessarily but are certainly marketing influenced. If they are savvy then they read a fair amount on the subject from magazines, websites, etc. which would be classified as marketing-controlled.</span>
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