Question

Kevin Pinker is a freelance computer programmer who writes computer algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use these algorithms to make specific programs based on online market research. These programs are then sold to the online retailer, Abundon, which then sells them to individual consumers and businesses. Which of the following is a marketing intermediary in this chain?
A) SoftStar
B) BlueHill
C) the consumer
D) Abundon
E) Kevin Pinker

Answer 1

Answer:

D) Abundon

Explanation:

Based on the scenario being described within the question it can be said that the marketing intermediary in this chain is Abundon. This is because Abundon is acting the company that is connecting the manufacturer's (SoftStar and BlueHill) product to the customer, therefore acting as the go-between both of them. This is known as the middle-man or intermediary.