1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Phantasy [73]
3 years ago
7

Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition

of being more expensive than Coach and less expensive than Prada represents a focus on:A) product.B) price.C) promotion.D) position.E) place.
Business
1 answer:
VLD [36.1K]3 years ago
8 0

Answer:

B) price.

Explanation:

Burberry's strategy in this case is based on price reduction. They aim to provide cheaper luxury goods to customers in the United States.

Their value proposition is that their luxury products are more expensive the Coach but cheaper than Prada (not too cheap and not too expensive).

This strategy is aimed both at gaining luxury customers that want a cheaper alternative, and get new customers that want to enter the luxury goods market but don't have enough money to buy the expensive ones.

You might be interested in
A common defense known as _______ arises when a consumer knows that a defect exists but still proceeds unreasonably to make use
melomori [17]

Answer:

The correct answer is: Assumption of the risk.

Explanation:

If the risk inherent in a particular action that caused an injury is knowingly and voluntarily assumed, you cannot sue anyone to recover the damages. Suppose, for example, a situation in which he went to a friend's house and was warned about the use of the back door because the floor cover was seriously damaged and would not support a person's weight on it. If you have decided to ignore the warning and use the back door, the doctrine of risk taking will probably prevent the recovery of injuries sustained by a fall on that floor. The court will decide that you "assumed the risk" of such injury.

4 0
3 years ago
For what range in marginal cost will the firm continue to charge a price of $60?
hammer [34]

Range for marginal cost  =  $20 to $50

Since at the price of $60 total Marginal revenue on demand curve two  =  $20

 Total Marginal revenue on demand curve on =$50

Hence $60 for the product is optimum for the range of marginal cost from $20 to $ 50.

Since the optimum level of price is where marginal cost is equal to marginal revenue.

The marginal cost of production includes all costs that vary with that level of production. For example, if a company needs to build an entirely new factory to produce more goods, the cost of building the factory is the marginal cost.

Marginal Cost = Change in Total Cost / Change in Quantity. Change in Total Cost = Total Cost of Manufacturing Including Additional Units – Total Cost of Manufacturing Regular Units. Quantity Change = Full Quantity Product with Additional Units - Full Quantity Product in Regular Units.

Learn more about Marginal Cost here: brainly.com/question/17230008

#SPJ4

5 0
2 years ago
According to the following table, which of these factors affects your credit
Ludmilka [50]

Answer: New credit

Explanation:

8 0
3 years ago
To compete with other organizations in the industry and to boost employee morale, Mangosanta, a fashion designing company, insta
Blizzard [7]

Answer:

This scenario best illustrates organizational innovation

Explanation:

5 0
3 years ago
Read 2 more answers
On January 1, Revis Consulting entered into a contract to complete a cost reduction program for Green Financial over a six-month
Naddika [18.5K]

Answer:

1. Jan 31  Debit Cash $53,600

                         Credit Accounts receivable $53,600

2. June 30  Debit Cash $80,400

                           Credit Deferred Revenue $21,440

                           Credit Bonus Received $5,360

                           Credit Accounts Receivable $53,600

3. June 30 Debit  Penalty Payable $26,800

                 Debit Cash                       $53,600

                             Credit Accounts Receivable $53,600              

                             Credit Deferred Revenue $21,440

                             Credit Bonus adjustment $5,360

Explanation:

The question required that the month end revenue actually realized under the contract be journalized.

1.$53,600/- is a monthly payment which Revis will be receiving from Green Financial for every month for 6 months. Hence the receipt increases cash/bank balance and these are receivable under the contract. Hence accounts receivable is credited against the actual money received in the first month.

2.If cost saving targets are achieved by Revis, then apart from the monthly payment of $53,600/-, Green Financials has agreed to pay $26,800/- as bonus. Since the question states that Revis estimates that 80% it will reach the target, it would have accounted for the 80% as deferred revenue to be received. Hence 80% of $26,800/- is recorded under deferred revenue. Since now entire $26,800/- is received, the remaining 20% is shown as bonus received.  

3.When the targets are not met, the deferred revenue recognized is reversed and penalty is paid. The difference of 20% is shown as bonus adjustment amount. The regular monthly income of $53,600/- is recognized as is.

6 0
3 years ago
Other questions:
  • In terms of delivering a presentation, explain how a slide presentation differs from a lecture?
    15·1 answer
  • The income statement of Benning Co. for the month of July shows net income of $1,400 based on Service Revenue $5,500, Wages Expe
    11·1 answer
  • What is the Fisher effect? the tendency of nominal interest rates to rise with higher expected inflation rates the tendency of r
    11·1 answer
  • When Ronaldo bought his new flat-screen television, he was surprised at the cost differences between some of the models. When he
    13·1 answer
  • Innovative Consulting Co. has the following accounts in its ledger: Cash, Accounts Receivable, Supplies, Office Equipment, Accou
    15·1 answer
  • Katie wants to be successful in her selling career, so she strives to improve her _____ knowledge by working on her sales abilit
    5·1 answer
  • Professional codes of conduct serve what function for business and industry
    6·1 answer
  • Given the following data: Average Operating Assets $250,000 Total Liabilities $100,000 Sales $600,000 Contribution Margin $150,0
    9·1 answer
  • Each year, Sunshine Motos surveys 7,500 former and prospective customers regarding satisfaction and brand awareness. For the cur
    15·1 answer
  • Knowledge Check 01 Feline Watch Company makes wrist watches out of silver metal sheets. Feline sold 200 watches in the month of
    15·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!