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Phantasy [73]
3 years ago
7

Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition

of being more expensive than Coach and less expensive than Prada represents a focus on:A) product.B) price.C) promotion.D) position.E) place.
Business
1 answer:
VLD [36.1K]3 years ago
8 0

Answer:

B) price.

Explanation:

Burberry's strategy in this case is based on price reduction. They aim to provide cheaper luxury goods to customers in the United States.

Their value proposition is that their luxury products are more expensive the Coach but cheaper than Prada (not too cheap and not too expensive).

This strategy is aimed both at gaining luxury customers that want a cheaper alternative, and get new customers that want to enter the luxury goods market but don't have enough money to buy the expensive ones.

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The u.s. dollar exchange rate increased from ​$0.960.96 canadian in june 2011june 2011 to ​$1.031.03 canadian in june 2012june 2
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3 years ago
Some companies want to get their products into as many outlets as possible, understanding that the more exposure a product gets,
azamat

Answer:

Mass Distribution

Explanation:

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3 years ago
Read 2 more answers
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