1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Phantasy [73]
2 years ago
7

Burberry's global marketing strategy of offering "affordable luxury" to customers in the United States, with a value proposition

of being more expensive than Coach and less expensive than Prada represents a focus on:A) product.B) price.C) promotion.D) position.E) place.
Business
1 answer:
VLD [36.1K]2 years ago
8 0

Answer:

B) price.

Explanation:

Burberry's strategy in this case is based on price reduction. They aim to provide cheaper luxury goods to customers in the United States.

Their value proposition is that their luxury products are more expensive the Coach but cheaper than Prada (not too cheap and not too expensive).

This strategy is aimed both at gaining luxury customers that want a cheaper alternative, and get new customers that want to enter the luxury goods market but don't have enough money to buy the expensive ones.

You might be interested in
Oligopolies exist because of barriers to entry. One of the most important barriers to entry is due to economies of scale. Why is
GREYUIT [131]

Oligopolies exist because of barriers to entry. One of the most important barriers to entry is due to economies of scale when it exists, the industry is more likely to be an oligopoly than a competitive one.

A market structure known as an oligopoly occurs when a few large sellers or manufacturers control a sizable portion of a market or an entire sector. Oligopolies are frequently the outcome of corporate collaboration as a way to increase profits. Because of the decreased competition, customers will pay more and workers will earn less.

In an oligopoly, there must be some entry barriers to allow businesses to capture a sizable portion of the market. These obstacles could be economies of scale or brand loyalty. Entry barriers, however, are lower than monopolies.

Several oligopoly-enabling circumstances have been noted. First off, there aren't many big companies in an oligopolistic market. This feature sets oligopoly apart from monopoly, in which there is only one entity.

To learn more about oligopoly refer to:

brainly.com/question/18686878

#SPJ4

5 0
1 year ago
Dry cleaning companies often charge more for women's blouses than men's shirts. They claim that this is because women's blouses
ANEK [815]

Answer:

This practice of charging women more than men for the same service is known as <u>pink tax</u>.

Explanation:

Many manufacturers are charging more for products simply because they're branded for women. This practice is know as pink tax . It is consider a gender discrimination

4 0
2 years ago
Why is 10 cents earned far more valuable than a dollar found. Critical thinking.
mixer [17]
10 cents is more valuable than finding a dollar i think because of the connection with hardworking , rather earn something than find because are luck isn’t always trusted
4 0
2 years ago
Zeta Corporation is a manufacturer of sports caps, which require soft fabric. The standards for each cap allow 2.00 yards of sof
ad-work [718]

Answer:

Direct material price variance= $2,500 favorable

Explanation:

Giving the following information:

The standards for each cap allow 2.00 yards of soft for $2.00 per yard. During January, the company purchased 25,000 yards of soft fabric at $2.10 per yard, to produce 12,000 caps.

<u>To calculate the direct material price variance, we need to use the following formula:</u>

Direct material price variance= (standard price - actual price)*actual quantity

Direct material price variance= (2 - 2.1)*25,000

Direct material price variance= $2,500 favorable

7 0
2 years ago
Incident managers begin planning for the demobilization process when:
vampirchik [111]
Incident managers begin planning for the demobilization process when B. INCIDENT ACTIVITIES SHIFT FROM RESPONSE TO RECOVERY.

Demobilization occurs when the incident objectives have been met. 

<span>Demobilization is the orderly, safe, and efficient return of all resources used in the incident to its original status and location. It must be done as soon as possible to facilitate accountability of the resources.</span>

5 0
3 years ago
Other questions:
  • Skullcandy makes headphones. For 2016 it plans to offer a new product line of wireless headsets to the marketplace. It planned o
    15·1 answer
  • Tim is the ceo of doc.com, an information search internet company. a manager comes in saying that he's been trying to get the in
    5·1 answer
  • You own a portfolio that has $3,100 invested in Stock A and $4,200 invested in Stock B. Assume the expected returns on these sto
    13·1 answer
  • According to Hofstede's framework, a culture that scores low on ________ is characterized by individual stability and reputation
    7·1 answer
  • Licensing as a market entry mode has several disadvantages and opportunity costs, which do not include:
    12·1 answer
  • Each piece of stock that you own in a company is called a what?
    13·1 answer
  • #. When you gave your friend a fifty-dollar bill for an iPod, you used money as.....A. a standard /B. store of value/ C. medium
    12·2 answers
  • The risk-free rate of return is 8%, the expected rate of return on the market portfolio is 15%, and the stock of Xyrong Corporat
    14·1 answer
  • The entry to adjust the accounts for salaries accrued at the end of the accounting period is select one:
    15·2 answers
  • The Environmental Protection Agency is responsible for which of the following? (Check all that apply)
    15·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!