Question

Nokia is a cell phone brand that offers digital cameras as part of its cell phone products. It is now in direct competition with camera brands such as Canon and Sony, and has become the world's largest seller of cameras. This is an example of: Group of answer choices envelopment. product customization. market diversity. product development. market innovation.

Answer 1

Answer:

A. Envelopement

Explanation:

Envelopment is the process whereby an organization or a company moves into another company's market by combining it's own functionality with the other company functionality to create a multi-platform bundle. In this case, Nokia decided to add cameras which are Sony and Canon market to their mobile phones thereby creating a multi-platform bundle in form of a camera mobile phone.