Question

Since the creation of the Hershey candy bar over 100 years ago, the price of chocolate has fluctuated, but the price of the candy bar has slowly risen. In fact, when the price of chocolate had dramatic price fluctuations over a three-year period, the price of a Hershey's candy bar remained the same. When the price of chocolate was very high, Hershey's was able to maintain its profits by making the bars smaller. Hershey's engaged in:A) top-down marketing.B) trading up.C) bottom-up marketing.D) game-playing.E) downsizing.

Answer 1

Answer:

C) bottom-up marketing

Explanation:

According to my research on the different business strategies, I can say that based on the information provided within the question Hershey is engaging in  bottom-up marketing. This can be said because this marketing approach focuses on finding a workable tactic and then building on the tactic to create a powerful strategy. In this situation it seems that Hershey's tactic for the dealing with the fluctuation in price of chocolate, which is by adjusting the size of the chocolate bars instead of it's price.

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