Question

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the:___________.
1. Macroenvironment
2. Microenvironment
3. Technological environment
4. Demaographic environment

Answer 1

Answer:

The correct option is Micro-environment

Explanation:

Micro economic environment study involves examining those business stakeholders that the business interact with in its immediate business environment such as  those from the upstream supply side like the suppliers,banks,the downstream demand side such as customers  as well as rival firms and the general public.

Macro economic analysis on the other hand encompasses looking at the economy as a whole in terms of political factors,the impact the business has on the country gross domestic product and many more.