Question

ohn wants to start his own fruit juice and beverage company. He is aware of the large number of competitors in this industry and of the fact that his product should not be very costly. To differentiate his product from that of his competitors, he decides to sell his beverages in specially designed containers that keep the juice fresh for 7 days even without refrigeration. John is focusing on the ________ component of the marketing mix.

Answer 1

Answer:

Packaging

Explanation:

Since in the question, it is mentioned that for differentiating the product from its competitors John decided to sell its beverages in containers i.e. specially designed also you keep the juice fresh till 7 days even without refrigeration

So here the John is focused on Packaging component as he wants to make that product i.e differentiate from its competitors also he packaged the product in that way that it looks attractive by adding some special kind designs add on it

Therefore the packaging is the most appropriate option