Question

Most consumers wouldn’t drive very far to buy a pack of gum since it’s a lost-cost item that is often bought on impulse. Therefore, this product needs to be distributed ________.

Answer 1

Answer:

The correct answer to the following question is distributing the product intensively.

Explanation:

An item like gum which can be said to be lost cost item , should be distributed intensively , so that this product is always readily available to the consumers . For a product like this, people are not going put so much effort in to it ( like driving long way ), to buy this product which consumers often buy on the impulse. Consumers don't plan long ahead to buy a pack of gum , they just do it when they feel like they want to chew a gum , so its important that product like this should be intensively in the market.