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3 years ago

13

1. Why is it important for a restaurant to identify a specific target market?

1 answer:

san4es73 [151]3 years ago

5 0

Answer:

1. Why is it important for a restaurant to identify a specific target market?

Restaurants operate on a monopolistically competitive market, that means that a lot suppliers offer differentiated products to a lot of consumers. Therefore, it is important to identify your target market in order to know who you are going to cater in your menus, and marketing activities.

2. How has the Internet made restaurant marketing cheaper and more convenient?

Before restaurants used to print fliers and advertise on newspapers or other mass media outlets which is really expensive. Now with the internet, marketing activities (e.g. emails) are much cheaper and faster to carry out.

3. Why are specials and promotions such effective marketing tools in today's economy?

Competition has increased a lot in the past in every single industry, including restaurants, since people worry more about how they spend there money and more information is available about the different prices of restaurant menus.

4. Explain the difference between primary market research and secondary market research.

Primary market data is information a company obtains by itself through some type of research study, e.g. surveys, focus groups, etc. While secondary data is information obtained by other sources, e.g. census, world atlas, etc.

5. Explain why a public relations campaign is necessary.

Public relations campaigns are necessary in order to keep a positive and high reputation, so that the restaurant gets positive press. Bad things go viral instantly now, and it is really hard to deal with them.

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2 years ago

In a retail cash sales environment, which of the following controls is often absent?

JulijaS [17]

Answer:

The correct answer to the following question is option b) Separation of functions.

Explanation:

In a retail environment , the cash management process starts when a customer pays the cashier for the product or services he or she has purchased. The cashier then counts the cash in till drawer and then at end of the day cashier takes that cash to the third party who can be either manager or owner or a supervisor. Then cashier would receive a receipt against the cash for till drawer.

Now supervisor would collect cash from all the cashier and prepare the cash to be deposited in bank. So from this process it is quite clear that here there is separation of functions here and while all other options given in the question are present in the process.

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3 years ago

How many european union countries use the euro as their official currency?

BlackZzzverrR [31]

Answer:

19

Explanation:

The euro is the sole currency of 19 EU member states: Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain.

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3 years ago

14. Over a given year, nominal GDP increased by about 2.5%. Over that year, the GDP deflator decreased by about 4%. From this in

Mama L [17]

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2 years ago

2. A fancy steakhouse in a shopping mall offers a 20% discount to employees of other stores in the mall, provided that they eat

krok68 [10]

Answer:

Different aspects to be considered:

First of all, the steakhouse probably has the most clients between 6 to 8 PM, that is why discounts are not offered during that time.

Second, the discount is offered to only a certain group, employees of other stores, because it is a promotional strategy aimed at increasing the number of clients during slow hours. Since this is a fancy place, it is probably expensive also. Most employees would not actually eat there except on a special event, e.g. birthday or anniversary dinner. Even with the 20% discount, not many of them will actually eat there.

This is something nice to offer, since a shopping mall is a close environment where a lot of different people work together, even if very few will actually take the offer. It is normal that different stores have distinct promotions for the employees that work there. It is similar to offering perks that help create a better working environment between the employees of different stores.

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3 years ago