Macroeconomics is important because it allows the public to understand the economy as a whole, fiscal policy and global economic policy.
Sunday or Monday, depending on what loacation.
When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
To learn more about post-testing visit the link
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Answer: False
Explanation:
This seems to me like a True or False question and the answer would be False.
Payback period is calculated on the basis of the timing of cash flows and since we do not know the useful life of Project B neither do we know the timing of it's cash flows, we cannot say for certain that Project A has a shorter Payback period.
For example, the initial investment could be $5 million for instance but Project A only pays $10 million on its 5th year whereas Project B had a useful life of 4 years and paid $2 million each of those years. Meaning it would have paid back before the end of the 3rd year.
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