Question

A snowboarding manufacturer segmented areas in the states containing ski resorts by zip code and targeted TV ads in those zip code areas to raise the brand awareness of their snowboarding products. What segmentation analysis approach did they use?

Answer 1

Answer:

The correct answer is: geographic segmentation.

Explanation:

Geographic segmentation is the classification companies make of their customers usually by region, city, state or country to select one particular sector of the market to provide those individuals with a more specialized product or service. In other words, the classification is based on the location where consumers are.

Answer 2

Answer:

Geographic segmentation.

Explanation:

Geographic segmentation is usually used when a company services clients in a particular location or when client preference are based on location. Grouping is done by country, state, region and city.

In this instance the snowboarding company is targeting states that contain ski resorts. Televisions adverts are targeted to these areas to increase awareness of their snowboarding products.