Question

Jose wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Jose takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives:
A. Engage
B. Energize
C. Excite
D. Experience
E. Educate

Answer 1

Answer:

D. Experience

Explanation:

The 4E framework objectives for social media marketing represents what marketers or a sales person should aim at doing to enable them achieve success. The 4 E's of social media marketing represents: Excite, Educate, Experience, and Engage.

The Experience in the framework refers to enabling the customers have a feel of the product being proposed by availing them to do so either directly or indirectly. This way, the interest and attention are sustained with a high chance of conversion to sales.

Virtually trying on suit best describes the “Experience” objective of the 4E framework objectives.

Answer 2

Answer:

D. Experience

Explanation:

Based on the information provided within the question it can be said that this scenario best describes the 4E framework objective known as experience. This is the objective of helping customers experience the company's product, either directly or indirectly. Which is what the clothing line in this scenario is doing by allowing it's customers to virtually experience the product by seeing how it would look on them through a computer program.