Coca Cola follows a price discrimination strategy in its marketing mix and the target market is younger customers within the age bracket of 10-25.
<h3>What is Marketing mix?</h3>
These are set of marketing tools that the firm uses to pursue its marketing objectives in the target market.
Coca Cola follows a price discrimination strategy in its marketing mix means that they charge different prices for their products and its target market are young customers.
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If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the differentiable criterion for useful market segments.
<h3><u>
What are Market Segments?</u></h3>
- People who are gathered together for marketing purposes are referred to as market segments.
- Market segments are subsets of a broader market that frequently group people together based on one or more shared traits.
- Companies and their marketing departments define a target market for their goods and services using a variety of factors.
- Marketing experts use a unique strategy to each market segment after thoroughly understanding the demands, way of life, demography, and personality of the target consumer.
In a market that is otherwise uniform, a market segment is a group of customers with comparable preferences. These clients may consist of people, families, companies, organizations, or a combination of several types.
Therefore, the hypothetical segment in the question fail the differentiable criterion for useful market segments.
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Answer:
Full line Strategy
Explanation:
The company that pursues full line strategy actually have a diversified product offerings within the business industry. Let consider the offerings of Toyota which produces a range of car products from a low price and quality car to excellent quality car products that are priced high. This helps them to target all the customer segments who are willing to buy a car from a lower class to upper class customers. Likewise in this case, the pharmaceutical company is trying to target maximum number of different customer segments who are the industry customer in which the company is operating.
<span>The accounting principles and practices as they relate to inventory can be used in unethical ways. For example in my industry many teachers have to collect inventory and check it in but they steal the inventory for themselves. One way to reduce the risk is to have 2 people check off on the inventory.</span>
Answer:
$179,000
Explanation:
Prepare an Operating Cash flow Section of the Statement of Cash flow.
Cash flow from Operating Activities
net income $210,000
Adjustment of Non-Cash Items :
depreciation $27,000
loss on the sale of equipment of $2,000
Adjustment of Working Capital Items :
Increase in Accounts Receivable ($17,000)
Increase in Inventory ($42,000)
Decrease in Prepaid Expense $5,000
Decrease in Accounts Payable ($6,000)
Net Cash Flow from Operating Activities $179,000
