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miv72 [106K]
3 years ago
5

Goodwill is:

Business
1 answer:
polet [3.4K]3 years ago
3 0

Answer:

The correct answer is The value of a business as a whole, over and above the value of its net identifiable assets.

Explanation:

Goodwill is an intangible asset that reflects the connections of a customer service business, reputation and other similar factors.

It shows the value of a company's reputation, which can affect its market situation, both positively and negatively.

If it affects positively, it is called goodwill. This is a fixed asset, an element of the company with prolonged value, not generally intended for sale.

However, goodwill can be characterized as something that can generate future profits for the company.

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In the long run, firms earn zero economic profit.  If in the short run firms are earning economic profit, in the long run firms would enter into the industry. This would drive economic profit to zero.  

Also, if in the short run, firms are earning economic loss, in the long run, firms would exit the industry until economic profit falls to zero.  

Due to maximum competition in a pure competition, it is the lowest cost to the buyer.

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