Question

Michael worked for a textile manufacturer during the first half of the 20th century. When the supply of his company's textiles exceeded customer demand, he realized that he would have to invest more money in advertising his products and go directly to his customers to convince them to purchase his products. Based on this scenario, Michael has most likely adopted the ________ orientation.

Answer 1

Answer:

sales

Explanation:

Based on the scenario being described within the question it can be said that Michael has most likely adopted the sales orientation. This term refers to a business approach that focuses on mainly persuading individual customers to purchase the company's product as opposed to understanding the customer's needs or marketing to a larger audience.