As a reader and a writer, I see this as a no-brainer. How do you catch
fish, or how does a restaurant get your business? By throwing out the
bait or choosing the prettiest lure, or posting a photo of delicious
food within view of the hungry customer. The same is true with writing.
If you want someone to enjoy reading your essay, blog, article or book,
you have to draw them in with something that will catch their interest.
The reader will get the general idea of the essay as they get into the
body of it, then blow their socks off with an awesome ending.
