Question

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible. Both are made of heavy glass that will not break easily. Through its advertising, Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities. In this way, Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

Answer 1

Full question:

The differences between Golden Harvest brand canning jars and Mason brand canning jars is not readily visible. Both are made of heavy glass that will not break easily. Through its advertising, Golden Harvest advertises that its jars are made with a glass that is 100 percent free of all impurities. In this way, Golden Harvest is using _____ to differentiate its product from those of the Mason brand.

A. hidden difference

B. differentiation cue

C. imperceptible difference

D. sensory cue

E. Perception filter

Answer:

In this way, Golden Harvest is using hidden difference to differentiate its product from those of the Mason brand.

Explanation:

Advertising is the usual means of obtaining a good and service perceived to a public. Hidden differences are the ones where the customers don't know what these variations are so that's why they have to be advertised. Hidden differences are not easily manifest.

Product differentiation is a purchasing plan that aims to recognize a company's goods from the opponent. Auspicious product differentiation includes recognizing and expressing the individual features of a company's presents while highlighting the clear differences among those offerings and others on the market.