Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1500 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the age group of the intended readership. Here is a summary of the data.
Magazine readership age group
Model dress Young adult Mature adult
Not sexual (percent) 72.6% 75.8%
Sexual (percent) 27.4% 24.2%
Number of ads 1000 500
Perform the significance test that compares the model dress for the age groups of magazine readership. Summarize the results of your test. (Use α = 0.05. Round your χ2 to three decimal places and round your P-value to four decimal places.)

Answer 1

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1500 full-page or larger ads as "not sexual" or ..