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Digiron [165]
3 years ago
6

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primar

y segmenting dimension that Hallmark is using?
Computers and Technology
1 answer:
padilas [110]3 years ago
7 0

Answer:

Hallmark is using the Age segmenting dimension.

Explanation:

Most businesses and organizations tend to understand their customers, that is, their behaviors on purchases.

There are 7 important ways businesses segment their customers. They are:

  1. Income
  2. Age
  3. Gender
  4. Acquisition Path
  5. First purchase
  6. Geography
  7. Device type

In our scenario, Hallmark is using the Age segmenting dimension because they can identify that its a teenage girl that is sending theme card to her boyfriend's cell phone.

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Answer:

5 Letters

Explanation:

So we need 12 distinct codes made of a single letter or a pair of letters.

What would be the least number of letters?

Lets try with 3 letters A, B and C

The possible combinations are: A, B, C, AB, AC, BC

These are 6 codes and we need 12 so lets try more A, B, C and D

The possible combinations are: A, B, C, D, AB, AC, AD, BC, BD, CD

These are 10 codes and we need 12 so lets try more A, B, C, D and E

The possible combinations are:

A, B, C, D, E, AB, AC, AD, AE, BC, BD, BE, CD, CE, DE

Finally we got 15 distinct codes which are more than 12 so the least number of letters needed are 5.

Using formula:

Four letters = 4C1 + 4C2 = 4 + 6 = 10

Five letters = 5C1 + 5C2 = 5 + 10 = 15

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