Question

When Hallmark designs its website so that a teenage girl can send a theme card to her boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is using?

Answer 1

Answer:

Hallmark is using the Age segmenting dimension.

Explanation:

Most businesses and organizations tend to understand their customers, that is, their behaviors on purchases.

There are 7 important ways businesses segment their customers. They are:

1. Income
2. Age
3. Gender
4. Acquisition Path
5. First purchase
6. Geography
7. Device type

In our scenario, Hallmark is using the Age segmenting dimension because they can identify that its a teenage girl that is sending theme card to her boyfriend's cell phone.