Answer:
By Focusing on Key Performing Indicators (KPIs)
Explanation:
Having large amounts of data has its <em>advantages</em> with give entities competitive advantages over rivals. These include the ability to satisfy a market need and establish changing trends in demand.
However, some firms <em>get lost in large data</em> and this is because of overwhelming amount of information and failure to focus on their industry`s Key Performance Indicators (KPIs).
Answer:
C). A revenue-focused bidding strategy.
Explanation:
As per the details given in the question, <u>'a revenue-focused bidding strategy' </u>will most likely assist the marketer in upkeeping his needs as his<u> key focus is to discern a particular return on his investment that he made for the monthly ad spend made by him</u>. This automated strategy of bidding will allow him to keep track of the revenue and escalate the return. Thus, <u>option C</u> is the correct answer.
Answer:
Concept & example of Opportunity Cost
Explanation:
Opportunity Cost is the cost of next best alternative foregone, while choosing an alternative. This arises because of 'choice' problem, due to unlimited wants & limited resources - having alternative uses.
Eg : If I can have 2 chapatis or a bowl of rice. And, I eat a bowl of rice. Then, 'opportunity cost' of a rice bowl is - the next best available '2 chapattis' foregone for the former.