Question

Sun Technologies, a cell phone manufacturing company, decided to change the operating system of its phones to eliminate the problems faced by the users while using the current operating system. Before implementing the change, the marketing team of the company started creating advertisements that informed the users about the benefits of the new system in an attempt to make them believe that the change is for the better. In the given scenario, Sun Technologies is in the _____ phase of organizational change.

Answer 1

Answer:

Unfreezing

Explanation:

There are three phases of organizational change. Sun Technologies can be said to be at its unfreezing stage.

The organization must properly communicate with its employees and consumers at each level of changes they are.

• At the unfreezing stage, the goal is to change the mindset and belief of the consumers about a particular process being deployed.
• Since the adoption of the new technology is being advertised as one that will make things better, we can see elements of unfreezing here.
• Other stages are the actual change phase and freezing stage