<span>The first step in the market research process is to define the objectives and research needs. Nike's primary objective in conducting this research was that Nike wanted to understand its female customers.
The objectives that Nike set for their company was to understand better the women that buy their products. Thus, they conducted a research in order to do so, so as to see what drives their female customers to buy their shoes and other equipment and then tailor their products to their needs even more.
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Answer:
The answer is E.
Explanation:
Given the information about the airline company Northern Air and their problem with Belleville airport, when we evaluate the options for any disadvantages for Northern Air we can say that;
Option A, being able to schedule flights without stopping for refueling is completely an advantage for Nothern Air.
Option B, the decline of the cost of aviation fuel over the next several years can only cause a problem if the amount they will save from their fuel costs and other costs are going to exceed the amount that will be spent on the Skybuses.
Option C, several mechanics losing their jobs is certainly not the most serious disadvantage Northern Air is going to have from this action.
Option D, the fact that none of Northern Air's competitors in the Belleville Airport are buying Skybuses is not a disadvantage for Northern Air.
Option E, the aerodynamic of the Skybus causing turbulence and therefore leading the delay for the take-off could be a serious disadvantage because of its affects to the company's strict flight schedules.
I hope this answer helps.
Answer:
80000 unit of Alpha
Explanation:
This is a Limiting factor/resource constraint question. In certain situations entities suffer from shortage of necessary resources (e.g: shortage of material, labor hours, machine hours), in such circumstances entities strive to allocate the constraint resources to the production of those products which generate the highest contribution per limiting factor and help maximize total contribution. In this case the limiting factor for Cane is Raw material.
Lets suppose that each unit of <em>Alpha and Beta sell for $120 and $80</em> respectively and variable cost per unit of <em>Alpha and Beta is $69 and $20 </em>respectively. Each unit of <em>Alpha and Beta require 2 and 5 pounds</em> of raw material for production respectively.
Now that we have supposed the data we have to compute contribution per unit and then contribution per limiting factor and based on the ranking (i.e highest first) of contribution per limiting factor we decide which product should be given priority for resource allocation.
<em>Lets calculate contribution per unit.</em>
Alpha:
Contribution per unit= SP-VC
Where, SP stands for selling price and VC stands for variable cost.
CPU= 120-69
CPU=$51
Beta:
Contribution per unit= 80-40
CPU=$40
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<em>Now, lets calculate contribution per limiting factor.</em>
Alpha:
CLF: $51÷2
CLF: $25.5 1st Rank
Beta:
CLF: $40÷5
CLF: $8 2nd Rank
So clearly Alpha has a greater contribution per limiting factor and it implies that Alpha will earn the highest contribution margin therefore Cane should produce and allocate resources to Alpha first and then Beta if there remains any?
Profit maximizing output:
It requires 2 pounds of raw material to produce one unit of Alpha (i.e 80000×2=160000) Therefore Cane should produce 80000 units of Alpha only in order to maximize its profits.
It should be noted that Manufacturers in the production-oriented marketing era at the turn of the 20th century were concerned with efficient production, not with satisfying the needs of consumers.
<h3>What is production-oriented marketing era?</h3>
production-oriented marketing era can be regarded as era where the manufacturing services is increased.
During this time, the manufacturer are more concerned about production and nit efficient production and not about customer satisfaction.
Learn more about manufacturer at:
brainly.com/question/13171394
