Question

Manufacturers use wholesalers and retailers becauseA. they have no other choice.B. they do not cost much.C. they create value for customers through convenience and cost savings.D. wholesalers control retailers.E. most manufacturers are not familiar with logistics.

Answer 1

Answer:  Option C

Explanation: Manufacturers refers to the entity producing a good while wholesaler are the second in supply chain who procures the product from manufacturer in bulk.

The retailer is the entity that deals with the final consumer in the market. The retailer creates value to the customer by making the product available in small distance, and in timely manner.

Thus, the retailer is sued by manufacturer and wholesaler as they create value to the customer.