Question

Bob has a negative attitude toward healthy eating. Bobâs doctor describes research showing that healthy eating can help him live longer. Bob does not pay attention to what the doctor is saying, but he is impressed by his doctorâs confidence and intelligence, so he changes his attitude toward healthy eating. Bob has changed his attitude based on____________ route to persuasion.a. central b. peripheral c. emotionald. rational

Answer 1

B. Peripheral

Bob changed his opinion because of how the doctor appeared as an expert, and a reliable source rather than (a) the facts, (c) appeal to his emotions, or (d)  values.