Southwest Airlines offers vacation packages that include airfare, car rental, and lodging. Southwest is using a(n) <u>bundle </u>pricing strategy.
What is bundle pricing ?
A pricing strategy in which managers offer multiple products or services as a single package ("bundle") is called bundle pricing.
Motivation of bundle pricing:
Particularly useful if your customers' demand is highly variable but price discrimination is impractical.
When consumers' price sensitivity of demand varies widely and market conditions make price discrimination difficult
If customers have diverse tastes, it can increase the seller's profit.
It is a method of simulating perfect price discrimination when perfect price discrimination is not possible or when charging multiple prices for the same product is illegal.
Types:
Simple Bundling: When managers offer multiple products or services in a single package so that customers do not have the option of purchasing package components separately
Mixed Bundling: Allows customers to purchase package components as a whole or separately.
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Answer:
(a) Option (c) is correct.
(b) Option (b) is correct.
Explanation:
(a) If there is an unexpected decrease in the oil prices (Positive supply shock) then as a result this will reduce the cost of production of the firms and hence, there is an increase in the supply of the goods. This will shift the aggregate supply curve rightwards.
(b) If all the producers are required to contribute more towards the heath insurance coverage (negative supply shock) then as a result this will increase the cost of production of the producers. So, this will lead to decrease the supply of the goods and also, shift the supply curve leftwards.
Answer: c. $9,937.52
Explanation:
The Accounts receivable balance can be calculated by;
= Outfits per years * Average Price * (Collection period/365)
Collection period;
71% take the discount which means that they pay in 15 days while the rest pay in 40.
= (71% * 15) + (29% * 40)
= 22.25 days
Accounts Receivable balance = 1,140 * 143 * (22.25/365)
= $9,937.52
Answer:
1. Distributive issues
2. Integrative issues
3. Congruent issues
Explanation:
Typically, for every negotiation process, any of the three kinds of issues are involved, this includes the following distributive, congruent, and integrative issues.
Hence, Negotiations often involve three types of issues. For DISTRIBUTIVE issues, the parties' preferences are directly opposed. For INTEGRATIVE issues, the parties have directionally-opposed preferences but value the issues differently. For CONGRUENT issues, the parties have the same preferences.
Answer:
d. $73,500
Explanation:
The computation of the estimated total manufacturing overhead for the customizing department is shown below:
= Total fixed manufacturing overhead cost + Variable manufacturing overhead cost
where,
the variable manufacturing overhead cost = Customized Direct labor-hours × Variable manufacturing overhead per direct labor-hour
= 7,000 units × $5
= $35,000
And, the Total fixed manufacturing overhead cost is $38,500
Now put these values to the above formula
So, the answer would be equal to
= $38,500 + ($7,000 hours × $5 per hour)
= $38,500 + $35,000
= $73,500
