Answer: D) gain the attention of the consumer.
Explanation:
The first and foremost thing is marketing is to gain the attention of the consumer. This is why Adverts usually start with something eye catching and then move on to explain the product.
All other steps in the marketing process including development of brand awareness cannot be implemented if the consumer's attention is not gained.
The first and foremost goal of marketing in simple terms therefore is to first grab their curiosity then gain their attention.
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Answer: A- socially complex
Explanation: Socially complex resources and capabilities are those company’s interpersonal relations such as belief, relationship, trust, cooperation, and custom which are very difficult and costly to imitate which are likely to be sources of sustained competitive advantage. This is mostly achieved by having the right individuals in the right positions doing the right jobs, also by creating and sustaining steady feedback that enables the company to be aware of any alterations in the operating environment of the business so as to adapt to those changes.
