When a broker-dealer maintains a firm market in a stock, that broker-dealer is committed to purchasing or sale of up to the stated maximum number of round lots (the standard trading unit of the stock) at the stated price.
This is further explained below.
<h3>What is a 
firm?</h3>
Generally, A company providing professional services for compensation, such as law or accountancy, is called a "firm." One key tenet of "theory of the company" is that enterprises' primary purpose is to increase shareholder wealth.
In conclusion, By keeping a "firm market," a broker-dealer promises to buy or sell up to the maximum number of round lots (the stock's standard trading unit) at the quoted price.
Read more about the firm 
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Answer: Franchise
Explanation:
Franchise could be defined as when new or intending growing businesses use the name of bigger or renowned business names, brands to run their own business. This helps for popularity sake, and making the goods of the smaller business to be marketable through the awareness that has been built in the trust that people have known the big firm for. Most new firms looking to break a competitive market aim at doing this.
 
        
             
        
        
        
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Answer:
Yes
Explanation:
Based on the information provided within the question we can say that Yes, the dealership is contractually bound to sell Mike the car at that price. This is assuming that the ad handed to the dealership by Mike is an actual ad that was designed and published by the dealership. If this is the case the dealership must uphold their price or it will be considered false advertisement and Mike would have a basis on which to sue the business.
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