Question

Coffee Bean Co. Competes in the crowded coffee bean product category and sells its products in grocery stores and other stores selling coffee products. The firm has struggled to distinguish its brand because consumers view many products in many purchase categories as

Answer 1

Answer:

"Commodity-like" is the appropriate response.

Explanation:

• A commodity seems to be a simple item that would be compatible with other commodities of almost a similar sort used in exchange.
• Commodities have been used another very commonly in the manufacture of other products or services as inputs. The consistency of the product in question may vary marginally, but it is generally standardized across suppliers.