Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer: c. A bilateral contract
Explanation:
In a bilateral contract, the parties involved promise to both perform duties to the other which will make them both an obligor and an obligee.
An obligor is one who owes a duty to another and the obligee is one who a duty is owed to.
Aaron both owes a duty to sell the boat to Matt as well as being owed by Matt the duty to buy his boat. The same goes for Matt thus making this a bilateral contract.
Income is one factor used in determining whether or not a job is middle class, and the other is the nature of the work.
In the United States, 50% of people live in the middle class, according to the most recent Pew Research Center survey from 2021. This is a reflection of the middle class's longer-term downward trend over the previous five decades.
According to a recent Pew research, the majority of Americans were not middle class for the first time since at least the 1960s.
Just 50% of adult Americans in America lived in middle-class households in 2021, compared to 54% in 2001, 59% in 1981, and 61% in 1971.
Both the middle class's demographic share and its part of the income pie have been declining.
To learn more about Pew Research Center here
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Answer:
13.02%
Explanation:
Debt = 30% and Common stock = 70%
Cost of equity is 16% and debt is 8%
Tax is 24%
WACC = Cost of equity*Weight of equity + After tax cost of debt*Weight of debt
WACC = (0.16*0.70) + (0.08*(1-0.24)*0.30)
WACC = 0.112 + 0.01824
WACC = 0.13024
WACC = 13.02%
So, the the company's WACC is 13.02%
Answer:
a. a majority of both shareholders and directors must approve.
Explanation:
Whenever a corporation decides to dispose off all of it's assets or substantially all of it's assets to another corporation, following points are noteworthy
- The Board of directors first have to propose a resolution regarding disposition which has to be approved
- Secondly post approval of the said resolution, the act of "disposition" also requires approval by the corporation's shareholders.
- Such approval must be obtained by majority of the votes cast in it's favor.
In short, disposition of all or substantially all the assets requires an approval of a majority of both shareholders and directors.