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notsponge [240]
3 years ago
11

"According to Google's 2013 Study on the Incremental Clicks Impact of Mobile Search Advertising, the vertical with the highest C

TR was"
Business
1 answer:
Masteriza [31]3 years ago
4 0

The available options are:

a)Classified and Local

b) Education and Government

c)Media and Entertainment

d)Technology

Answer:

a)Classified and Local

Explanation:

Google's 2013 Study on the Incremental Clicks Impact of Mobile Search Advertising, was conducted from March 2012 to April 2013, on more than 300 U.S. AdWords accounts from 12 verticals.

The results, which shows the verticals range from 82 percent incremental clicks in the general service industry to 97 percent in the classified ad vertical.

This infographic provides details on the 12 different verticals which are:

1. Classified and Local - 97

2. Business and Industrial - 94%

3. Education and Government - 94%

4. Technology - 90%

5. Finance - 87%

6. Automative - 86%

7. Consumer Packaged Goods - 86%

8. Media and Entertainment - 86%

9. Retail - 86%

10. Travel - 85%

11. Healthcare - 83%

12. Service in all Veriticals - 82%

Hence, the right answer is CLASSIFIED AND LOCAL with 97%

You might be interested in
Which of the following is not true of P/E ratios? (Ignore option e.) a. It is calculated by dividing the stock price by EPS b. I
Ede4ka [16]

Answer:

The correct answer is letter "D": All of the above are true.

Explanation:

The Price-to-Earnings (P/E) ratio represents the relationship between a company's stock share price related to its earnings per share (EPS). The P/E ratio can give investors an idea if a company's share price is undervalued or overvalued. Besides, P/E ratios of companies with similar businesses can be compared to measure firms' performances.

5 0
3 years ago
Assume that today is December 31, 2019, and that the following information applies to Abner Airlines: After-tax operating income
melamori03 [73]

Answer:

The company's stock price today should be $71.17 per share.

Explanation:

The corporate valuation model approach can be used to estimate this by using the following steps:

<u>Step 1: Calculation of the free cash flow</u>

Free cash flow is the cash a firm generates after accounting for capital expenditure. This can be estimated using the following formula:

Free Cash Flow (FCF) = After-tax operating income + Depreciation expenses - Capital expenditure

For this question, we therefore have:

Free Cash Flow (FCF) = $700 + $150 - $375 = $475 million

<u>Step 2: Calculation of Value of operations (Vo)</u>

Vo = FCF / (WACC - FCF growth rate) = 475 / (11% - 7%) = $11,875 million

<u>Step 3: Calculation of the Firm value</u>

Firm value = Vo + Non-operating assets = $11,875 + $199 = $12,074 million

<u>Step 4: Calculation of value of equity</u>

Value of equity = Firm value - Debt = $12,074 - $3,534 = $8,540 million

Note: The correct amount of debt is $3,534 not $3.540 as mistakenly given, may be due to typographical error, in the question.

Step 5: Calculation of stock price per share today

Stock price per share = Value of equity / Number of shares outstanding = $8,540 / 120 = $71.17 per share

Therefore, the company's stock price today should be <u>$71.17</u> per share.

7 0
3 years ago
Alyona recently purchased a car. In her first auto loan statement, she was surprised to find a letter for a life insurance compa
Ad libitum [116K]

Answer:

Credit life Insurance

Explanation:

The scenario describes Credit life insurance

This is a form of insurance policy that that is designed to pay off the balance on a policy holder's outstanding loan in case of death. It is designed for the protection of lender and heirs who are co signers from loss in case of the death of the borrower.

The insurance is liable to the balance on the loan as at the time of the death of the borrower.

3 0
3 years ago
An article in Forbes noted that the Intercounty Connector toll road that connects two counties in Maryland was not generating
Roman55 [17]

Answer:

The price elasticity of demand

Explanation:

you need to know how high the demand is for the toll road.

3 0
3 years ago
Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 p
yulyashka [42]

Answer:

Yes Strawberry line should be dropped as it reduces the overall profit by$ 3600 when the fixed costs are not 20 %

Yes Strawberry line should be dropped as it reduces the overall profit by$ 1720 even when the fixed costs are  20 %

Explanation:

Cotrone Beverages

Differential Analysis

                          Totals                    Totals             Difference / Change

                      including    (less)   Without   (equals)

                     Strawberry             Strawberry

Sales                           253,200    167,600           85600  Decrease

Variable costs              201,400   124,200          77200    Decrease

Fixed costs allocated  35,600        28,480          7120    Decrease

<u>Operating profit (loss)   </u><u>13,200       14,920           (1720)     Increase</u>

<u>Working </u>

<u>Total Fixed Costs Reduced will be = </u> 35,600 *20%= 7120

Here we see the profit is increased by 1720 therefore strawberry line should be dropped.

Cotrone Beverages

Differential Analysis

                          Totals                    Totals             Difference / Change

                      including    (less)   Without   (equals)

                     Strawberry             Strawberry

Sales                           253,200    167,600           85600  Decrease

Variable costs              201,400   124,200          77200    Decrease

Contribution margin     51,800       43,400           8,400    Decrease

Fixed costs allocated  35,600        23,600          12000    Decrease

<u>Operating profit (loss)   </u><u>13,200       16,800           (3,600)   Increase</u>

<u></u>

Yes Strawberry line should be dropped as it reduces the overall profit by$ 3600

<u><em>Working </em></u>

<u><em>We find the totals with and without the strawberry product line and then subtract to find the   differential costs</em></u>

Cotrone Beverages

Product                        Original             Strawberry       Orange     Total

Sales                            $65,200            $85,600         $102,400   253,200

Variable costs              44,000              77,200             80,200      201,400

Contribution margin $21,200                $8,400          $22,200       51,800

Fixed costs allocated 9,400                  12,000              14,200     35,600

Operating profit (loss) $11,800               $(3,600)           $8,000     13,200

If we drop the strawberry line then the new totals would be

Product                        Original          Orange      Total

Sales                            $65,200       $102,400   167,600

Variable costs              44,000          80,200      124,200

Contribution margin $21,200          $22,200       43,400

Fixed costs allocated 9,400               14,200     23,600

Operating profit (loss) $11,800           $8,000     16,800

6 0
3 years ago
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