Question

"According to Google's 2013 Study on the Incremental Clicks Impact of Mobile Search Advertising, the vertical with the highest CTR was"

Answer 1

The available options are:

a)Classified and Local

b) Education and Government

c)Media and Entertainment

d)Technology

Answer:

a)Classified and Local

Explanation:

Google's 2013 Study on the Incremental Clicks Impact of Mobile Search Advertising, was conducted from March 2012 to April 2013, on more than 300 U.S. AdWords accounts from 12 verticals.

The results, which shows the verticals range from 82 percent incremental clicks in the general service industry to 97 percent in the classified ad vertical.

This infographic provides details on the 12 different verticals which are:

1. Classified and Local - 97

2. Business and Industrial - 94%

3. Education and Government - 94%

4. Technology - 90%

5. Finance - 87%

6. Automative - 86%

7. Consumer Packaged Goods - 86%

8. Media and Entertainment - 86%

9. Retail - 86%

10. Travel - 85%

11. Healthcare - 83%

12. Service in all Veriticals - 82%

Hence, the right answer is CLASSIFIED AND LOCAL with 97%