Question

Celia's firm has developed a breakfast cereal and rather than compete in the U.S. market, she has decided instead to introduce the product in Europe, where she feels it will be innovative. Her advertising agency urged caution because

Answer 1

Answer:

These are the options for the question:

a. print media are different in Europe, and it would be difficult to create a global campaign.

b. advertising regulations differ in other countries, including advertising to children.

c. domestic advertising agencies cannot earn commissions on advertising they place overseas.

d. research indicates that European children do not eat breakfast as often as American children.

e. literacy rates are significantly lower in Europe, and print ads would be ineffective.

And this is the correct answer:

b. advertising regulations differ in other countries, including advertising to children.

Explanation:

Breakfast cereal is a product that is often marketed to children, although it is also marketed to other demographics. Because Celia has decided to avoid the U.S. market, she will depend on the European Market to make a profit.

If she introduces her product in a European Union member state, she will have to read upon the European Union regulations for advertising targeted toward children. If she introduces her product in a country that does not belong to the European Union, she will have to find out about each specific country's advertising law.