Endorsement occurs when an athlete licenses his or her name to be used as a type of testimonial for a product or service. The use of technology is not a factor in entertainment and sports marketing. The intersection of entertainment and marketing is known as destination branding.
<h3>What is Endorsement?</h3>
An endorsement can be an update to a contract or document, such a life insurance policy or a driver's license, or it can be a signature approving the legal transfer of a negotiable instrument between parties. An endorsement is a public declaration of support for a person, thing, or service.
Although an endorsement can have many distinct connotations, the most have to do with permission or authority.
When someone signs a check, they are said to be endorsing it with their signature or a similar stamp, which authorizes the payment or transfer of funds.
Endorsements can relate to modifications made to agreements or legal records, like life insurance policies or driving records.
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